CABINET PODOLOGIE TOULON

The context

Théo Pasquini's sports podiatry practice in Toulon had a WordPress site I built in 2025. In September 2026 I rebuilt it from scratch: the site was slow on mobile (PageSpeed score of 78, 8.8 MB to load), based on an off-the-shelf theme, and Google was still finding demo pages that had nothing to do with the practice.

What I did

• Moving off WordPress : a static Next.js site, with no database or plugins to maintain, a full backup of the old site and a switchover with no downtime.
• A design rebuilt around the practice's own videos and photos : a full-screen header where the video advances as you scroll, an animated plantar pressure map, the consultation steps in horizontal scrolling, and Doctolib booking always within thumb's reach on mobile.
• Local SEO : from 6 to 25 pages, including 5 pages by need (orthotic insoles, sports podiatry, posture assessment, children, diabetic foot), 8 pages for the towns around Toulon with directions, and an advice blog.
• A clean migration : 301 redirects from every old address, removal of the stray pages left by the old theme, structured data (practice, opening hours, FAQs), and a new sitemap submitted to Google.
• Compliance with the communication rules for health professions: informative content, no promise of results.

Result

Mobile speed score up from 78 to 99; accessibility, best practices and technical SEO at 100; a home page ten times lighter. The practice no longer has any WordPress maintenance to plan for. See also the service Slow website and the health professionals page.