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Prices, tools, speed, local SEO, AI, custom builds: what I answer clients, written once and for all. Every article ends with a short answer and an FAQ.
Speeding up a WordPress site: the complete guide, in the order that matters
Caching, images, plugins, fonts, hosting, database: the ten actions that take a WordPress site from 40 to 90 on mobile, ranked by gain and difficulty, with the traps that break carts.
- In order: measure, images, page caching, plugins, third-party scripts, fonts; then theme, database, hosting, PHP.
- The first five actions take a WordPress site from 40 to over 85 on mobile in a week, without a rebuild.
- Badly configured caching breaks carts and forms: exclude cart, checkout, account, and test with a real purchase.
By topic.
Speeding up a WordPress site: the complete guide, in the order that matters
Caching, images, plugins, fonts, hosting, database: the ten actions that take a WordPress site from 40 to 90 on mobile, ranked by gain and difficulty, with the traps that break carts.
Read →Core Web Vitals: what Google really measures on your site, explained without jargon
LCP, INP, CLS: the three signals Google uses to judge your site's speed, what they mean for a visitor, the thresholds to reach, where to read them for free and how to fix them.
Read →Images are weighing down your site: formats, sizes and lazy loading, explained
In nine slow sites out of ten, it's the images. How to choose the format (WebP, AVIF, JPEG), the right size for each screen, lazy loading and the hero image, with real figures.
Read →What a slow website really costs you, and how fast speeding it up pays for itself
Lost visitors, missed enquiries, abandoned carts, Google positions: a simple calculation to put a figure on what a slow site costs every month, with orders of magnitude for a showcase site and a store.
Read →Slow online store: the causes specific to WooCommerce, PrestaShop and Shopify
A store has slowdowns a showcase site doesn't have: cart, filters, variants, apps, product images. What slows down WooCommerce, PrestaShop and Shopify, and what can be fixed on each.
Read →How much does a website cost in Antibes in 2026?
Real price ranges for a brochure site, an online store or a custom tool on the French Riviera, what makes the price vary, and the traps of quotes that are too cheap.
Read →Shopify or WooCommerce: which one for your store?
An honest comparison for an SME or a retailer on the French Riviera: real cost, freedom, logistics, POS, VAT, SEO. And the PrestaShop case.
Read →Why my website is slow, and how to fix it
The six causes behind 90% of slow mobile sites (images, plugins, fonts, hosting, cache, scripts), how to spot them in thirty seconds and what to fix first.
Read →Local SEO on the French Riviera: the 12-point checklist
Ranking for “your trade + Antibes, Nice or Cannes” takes no magic: Google profile, city pages, reviews, speed, structured data. The list, in order.
Read →Online booking for your restaurant: stop paying commissions
Booking platforms take €2 to €3 per cover. A booking module on your own site, linked to your POS, costs once and belongs to you.
Read →WordPress website maintenance: what it covers and what it costs
Updates, backups, security, speed, small evolutions: what a maintenance contract must include, what it costs, and what happens when you don't have one.
Read →Connect your website to your POS and your accounting: no more double entry
Stock, orders, invoices, shipments: when the site talks to the POS and the accounting, you stop re-typing. What connects, how, and what it changes day to day.
Read →Retailer: brochure site or online store, where to start?
Not every shop needs to sell online on day one. The three questions that decide, and the order that avoids paying for a store nobody uses.
Read →Website by subscription: good idea or trap?
A monthly payment instead of a big cheque: what an honest subscription includes, the clauses to read, and the difference between renting your site and owning it at the end.
Read →The AI tools that are actually useful for an SME in 2026
No list of fifty apps: the five uses that save time for a retailer, a tradesperson or a small business, with what it costs and what it doesn't do.
Read →Creating visuals with AI: method, limits and rights
Banners, illustrations, backgrounds, packshot variations: what image generators do well in 2026, how to get a result consistent with your brand, and what you need to know about rights.
Read →Online advertising with AI: copy, visuals, tests
Meta, Google, Instagram: how AI helps write ten versions of an ad, produce the visuals, target and test without burning the budget. And the mistakes that cost.
Read →Why custom modules are the future of your website
An off-the-shelf plugin does 80% of what you want and forces the remaining 20% on you. A module written for you does exactly your business rule, weighs ten times less and doesn't break at every update.
Read →Custom SaaS in 2026: for whom, and why now
Business software written for your company used to cost the price of a car. In 2026 it costs the price of a year of licences. What changed, who it is for, and how to build it without getting it wrong.
Read →Automate your company's repetitive tasks with AI
Quotes, follow-ups, email sorting, supplier invoice entry: the automations that give back hours every week, how they are built, and what must stay under human control.
Read →An AI assistant on your website: what works for customer service
A chatbot that answers your opening hours, lead times, prices and delivery zones, and hands over to a human at the right moment. What to feed it, what to forbid it, what it costs.
Read →Writing product descriptions with AI without being penalised by Google
Three hundred product pages to write: AI does it in a day. But generic pages don't sell and don't rank. The method to produce unique, accurate, converting pages fast.
Read →Product photos: AI or photographer?
Generated packshots, replaced backgrounds, staged scenes: what AI does in 2026 for an online store, and the cases where only a real photo holds up.
Read →AI video for your social media: what you can really do in 2026
A photo that comes to life, a product that spins, a seasonal mood: the short video formats AI produces today, what they cost, and why your real videos remain irreplaceable.
Read →Newsletter and automated follow-ups: bring customers back without spending your evenings on it
Abandoned cart, inactive customer, birthday, seasonal novelty: the email scenarios that pay, written once, sent automatically, with AI for writing and personalisation.
Read →How much does a custom PrestaShop or WordPress module cost?
Real price ranges for a dedicated module: delivery rule, VAT, export, POS sync, business field. What drives the price, and why it is often cheaper than a premium plugin over three years.
Read →Free shipping thresholds, VAT, logistics: the business rules no plugin handles
As soon as your store sells abroad, to professionals or with precise delivery rules, standard plugins break. What gets stuck, and how to fix it properly.
Read →Light ERP for a workshop or a small manufacturer: custom versus licences
Off-the-shelf ERPs are designed for companies of a hundred people. A five-person workshop needs batches, stock, shipments and invoices, not a hundred modules. What a dedicated tool changes.
Read →Headless website with Next.js: for whom, and why
Separating content (WordPress, an e-commerce back office) from display (Next.js) gives very fast, free websites. But it is not for everyone. The cases where it is worth it.
Read →Securing WordPress in 2026: the eight settings that prevent 90% of hacks
Hidden login, user enumeration, XML-RPC, updates, backups, headers, firewall, AI bots: the concrete settings, and how to check yours in thirty seconds.
Read →How is your website doing? Answer in 30 seconds.
Loading, SEO, security, calls to action: more than forty criteria, a score out of 100, your strengths, your weaknesses and an explained action plan. Brochure site or store. Completely free.
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