CREATING VISUALS WITH AI: METHOD, LIMITS AND RIGHTS

I use image generators every week for my clients: packaging, product scenes, campaign visuals. Here is the method that gives usable results, and the cases where a photographer is better.

What it does well

• Scenes and backgrounds : your product placed on a market table, in a kitchen, on a beach. We keep the real photo of the product and generate the setting.
• Illustrations for an article, a newsletter, a service page, in a consistent style.
• Variations : the same visual in square, story, banner format, in summer then in winter.
• Mockups to validate an idea before paying for a real shoot.

What must be done by hand

The logo, the text, the prices: always added afterwards, in a layout tool. Generators write badly and distort logos. The product itself, when it must be exact (a bottle, a piece of jewellery, a dish): real photo, cut out, placed on the generated scene.

The method that keeps the brand

1. A style description written once: light, palette, framing, mood. We reuse it in every request.
2. A reference image (your best photo) given to the generator to keep consistency.
3. Ten variants, we keep one, we retouch the details.
4. High-definition export, cropping per format, text added afterwards.

Rights, in plain terms

A generated image is not protected by copyright in Europe in the classic sense, but the tool's terms of use apply: check that commercial use is allowed by your subscription. Never ask for “in the style of” a living artist or a brand. And do not present as a real photo what is not one: for a food or cosmetic product, it is a legal risk.

What it costs

The tools: €10 to €40 per month. The time: half a day to set the method and the brand, then a few minutes per visual. I offer a workshop to install this in-house, or I produce the visuals of a campaign on demand. Details on the AI and automation.

Frequently asked questions