PRODUCT PHOTOS: AI OR PHOTOGRAPHER?

A product shoot costs €500 to €3,000 and blocks a day. AI promises the same for nothing. What is true, what is not, and the combination that works.

What AI does very well

• Replace the background. Your product photographed on a phone against a neutral background, cut out automatically, placed on white or in a coherent scene.
• Vary. The same product in ten moods: kitchen, terrace, party table.
• Harmonise. A hundred photos taken at different times, aligned in light and framing.
• Mood visuals where the product does not need to be exact.

What stays with the photographer

The flagship product, the one that represents you: its material, its reflections, its details. A piece of jewellery, a bottle, a dish, a fabric: generation smooths, distorts, invents a seam or a label. For these products, a real photo, then AI for the variations.

The line not to cross

Do not present as real a product that is not. A customer who receives an item different from the photo means a return, a negative review, and depending on the sector a legal risk. The scene can be generated, the product must be real.

The combination I set up

1. A simple photo session, at your place, with a neutral background and constant light, or a photographer for the ten key products.
2. An automated flow: cut-out, background, format, WebP compression, upload.
3. Scenes generated per season, with the same style description to keep your brand.

What it costs

The automated flow is set up in one day. Then each new product takes a few minutes. Details on AI and automation.

Frequently asked questions