AN AI ASSISTANT ON YOUR WEBSITE: WHAT WORKS FOR CUSTOMER SERVICE

The chatbots of five years ago were decision trees that annoyed everyone. Those of 2026 understand a badly typed question at 11 pm and answer it correctly, provided they are restricted.

What to feed it

Your documents, and nothing else: opening hours, prices, delivery and return conditions, service area, frequently asked questions, product pages. It answers from that. If it cannot find it, it says it does not know and offers a human. That is the most important setting: an assistant that invents a promotion or a lead time costs you a customer.

What it does well

• Answer repetitive questions, in several languages, at any hour.
• Qualify a request: collect the name, the need, the desired date, before handing over.
• Guide to the right page, the right product, the right form.
• Book an appointment or a reservation when it is connected to your calendar.

What it must not do

Negotiate a price, handle a complaint, give medical or legal advice, promise a lead time it cannot verify. For all of that: transfer to you, with a summary of the conversation.

What we measure it on

The rate of questions resolved without a human (60 to 70% is a good score), the qualified requests passed on, and above all the conversations where it answered off the mark: we read them every week at the start and fix the documents.

What it costs

Setup, with your documents and the handover rules: one day. Then usage, a few dozen euros per month depending on volume. For a shop that gets twenty calls a day for the same questions, it pays for itself in the first month.

Frequently asked questions