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HEADLESS WEBSITE WITH NEXT.JS: FOR WHOM, AND WHY

Separating content (WordPress, an e-commerce back office) from display (Next.js) gives very fast, free websites. But it is not for everyone. The cases where it is worth it.


By Arnaud Poirier, freelance web & software developer, Antibes
In brief
  • Headless = site built separately with Next.js, content in a back office: very fast, free, secure.
  • For brands that sell online and high-traffic sites.
  • Not for a six-page brochure site or a team that wants to edit everything in a visual editor.

“Headless” means the site your customers see is built separately, with a modern tool (Next.js), and fetches content or products from a back office (WordPress, Medusa, Shopify). Result: a site as fast as an app, with total design freedom.

What it brings

  • Speed. Pages are pre-built and served instantly. Maximum Google mobile score with no effort.
  • Freedom. No theme to work around: every page is designed for your brand, with the animations and interactions you want.
  • Security. The public site has no exposed database, so far less attack surface.
  • Longevity. We change the back office without rebuilding the site, and vice versa.

For whom

A brand that sells online and for whom the experience matters (cosmetics, fashion, premium products). A company with several content sources to bring together. A high-traffic site where every tenth of a second shows in sales. I built a store of this type: modern e-commerce back office, Next.js site, payment and carriers integrated, described in Headless store.

Who it is not for

A six-page brochure site, a fifty-product store with a team that wants to edit everything itself in a visual editor: classic WordPress or Shopify do the job for less. Headless needs a developer for every new page type.

What it costs

More than a classic site at the start, less to run (static hosting, little security maintenance). Count a store from €6,000 and serious scoping first. We decide in a thirty-minute call depending on your catalogue and your team.

Frequently asked questions

What is a headless website?+
The public site is built with a modern tool (Next.js) and fetches content or products from a separate back office.
Is it faster?+
Yes: pages are pre-built and served instantly, maximum Google mobile score.
How much does it cost?+
More at the start (store from €6,000), less to run.
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