LA PESCHERIA

The context

La Pescheria is a fishmonger and seafood grocery in Antibes, which also supplies the yachts of the French Riviera. The need: an online store where chefs and crews order at trade prices, receive a PDF quote, and where the site is found for “yacht provisioning” in every port.

What I did

• WooCommerce turned into a quoting system : in-house plugin, mandatory trade login, PDF generated at order, approval by the team.
• Catalogue : more than 200 products, generated product thumbnails, side cart, short checkout.
• Local SEO : a “yacht provisioning” hub and eight port pages (Saint-Tropez, Cannes, Golfe-Juan, Antibes, Nice, Villefranche, Monaco, Menton), structured data with the real address, sitemap submitted to Google.
• Design : redesign of the home page and headers with the shop's real photos, dedicated mobile header, menu and login rethought.
• Security and cleanliness : full audit, sensitive files moved out of the webroot, plugins updated, indexing fixed.

Result

A B2B store that works as an ordering tool for crews, indexed on the local searches of every port, and a clean base for what comes next: POS sync and a delivery-round app.