E-commerce · PrestaShop
Melrose Shopp
PrestaShop fashion store with seasonal catalogue and size / colour variants.
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Melrose
E-commerce · PrestaShop
MELROSE SHOPP
PrestaShop fashion store with seasonal catalogue and size / colour variants.
CustomerMelrose shoppFrance
2024
The site, live
Browse the real site.
Universe01 / 01
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Seasons
Collections and promotions
Variants
Sizes and colours
Mobile
Adapted checkout
The context
A fashion store with a catalogue that changes every season.
What I did
- PrestaShop with size / colour combinations, collections, promotions.
- Mobile checkout, payment, pick-up point delivery.
On the blog
The whole blog →What this project teaches.
Images are weighing down your site: formats, sizes and lazy loading, explained
In nine slow sites out of ten, it's the images. How to choose the format (WebP, AVIF, JPEG), the right size for each screen, lazy loading and the hero image, with real figures.
Read →What a slow website really costs you, and how fast speeding it up pays for itself
Lost visitors, missed enquiries, abandoned carts, Google positions: a simple calculation to put a figure on what a slow site costs every month, with orders of magnitude for a showcase site and a store.
Read →Slow online store: the causes specific to WooCommerce, PrestaShop and Shopify
A store has slowdowns a showcase site doesn't have: cart, filters, variants, apps, product images. What slows down WooCommerce, PrestaShop and Shopify, and what can be fixed on each.
Read →Other cases
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