SECOM
Complete redesign of the website of an accountancy firm in the Var: 66 pages, 12 free calculators, appointment booking linked to the partner's Outlook calendar, local SEO across 13 towns.
CustomerSECOMLa Valette-du-Var · Sanary-sur-Mer
2026
The context
SECOM is a chartered accountancy firm founded in 1970, with two offices in the Var, in La Valette-du-Var and Sanary-sur-Mer. Its 2020 WordPress site had only four pages, and a first redesign entrusted to an agency had never been completed. The partners wanted a site that really explains what the firm does, that gets found on local searches, and that turns visitors into appointments.
What I did
- Scoping by questionnaire : 46 online questions, one at a time, to collect the regulatory information, the real offer, the team and the photos. Every answer is traced in the code.
- 66 pages written with the firm : 8 services, 9 trades (founders, cafés-hotels-restaurants, construction, opticians, liberal professions, real estate…), 13 local pages from Toulon to Hyères, 5 in-depth guides and a news journal.
- 12 free tools : calculators (cost of an employee, VAT, break-even point, loan instalment…) and diagnostics (sole trader or company, e-invoicing, ready to hire). Every result offers to send the summary: the tool becomes a source of leads.
- In-house appointment booking : full-screen flow connected to the partner's Outlook calendar through Microsoft Graph (certificate, rights limited to his mailbox only), choice of office, video call or phone, invitation sent to both parties, anti-spam protection without captcha. No Calendly subscription.
- Identity : line illustrations drawn for the trades and services, portraits of the partners, reworked photos of the offices, pictograms and a drawing of the building supplied by the firm.
- Local SEO : one entity per office with opening hours and contact details, structured data on every page, dated sitemap, compliance with the profession's communication rules (no comparison, no invented review, no price list).
- Go-live prepared : redirects from the old site, WordPress leftovers served as 410, security headers, shared hosting in France.
Result
A fast static site, with no CMS to maintain, that carries the firm's whole offer and turns every tool into a contact. See also the Local SEO service and the tradespeople and construction page, one of the trades the firm works with.
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