NEWSLETTER AND AUTOMATED FOLLOW-UPS: BRING CUSTOMERS BACK WITHOUT SPENDING YOUR EVENINGS ON IT

Acquiring a customer costs five to ten times more than bringing an existing one back. Yet most shops send nothing after the first sale. A few automatic scenarios change that.

The scenarios that pay

1. Abandoned cart : a reminder at one hour, another at twenty-four hours. Often 5 to 10% of orders recovered.
2. Post-purchase : thank you, usage tips, review request at the right moment (when the parcel has arrived).
3. Inactive customer : nothing for 90 days? A novelty, an offer, a question.
4. Season : the summer menu, the holidays, back to school, prepared in advance.
5. Restock : “your usual product is back”.

The role of AI

It writes the drafts in your tone, adapts the message to the product bought, suggests an email subject per variant, and translates for your foreign customers. You validate the templates once; then it runs. It also helps segment: who buys what, how often, at what average basket.

What must be respected

Consent (a ticked box, a record kept), an unsubscribe link that works, and no more than one email a week outside scenarios triggered by a purchase. Trust is lost in two emails too many.

The tools

Brevo or Mailchimp for sending, linked to your store. No need for one more tool: AI is used upstream, to prepare the content and the rules. The store link, scenarios and templates are set up in one to two days.

Where to start

The abandoned cart and the post-purchase email. Those are the two that pay from the first week, and the simplest to plug in.

Frequently asked questions